OMG-OCEB2-FUND100 問題集 練習問題・模擬試験｜日本語版＆英語版対応

サンプル問題 1： Which statement describes the marketing process?

• A: Marketing is a structured process that includes situational analysis, strategy formulation, marketing mix decisions, and implementation and control to discover unfulfilled customer needs.
• B: Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.
• C: Marketing is a systematic approach to advertising and developing product and completing sales; the marketing process includes media channels, seller and buyer risk management, standardized customer interaction in sales, and scalable revenue generation.
• D: Marketing is the process of bringing a new product or service to market including phases of selecting and advertising on media channels, idea generation, product design, and detail engineering.

サンプル問題 2： What is key to a consistent, proactive marketing strategy?

• A: It is a philosophy that dedicates the resources of the firm to ensuring that the needs, wants, and demands of the customers are the focus of the firm.
• B: It is a method that sets standards, obtains measurements of sales results related to the standards, and takes corrective actions when these are not achieved.
• C: It is an aggregate approach to measure and deploy a set of marketing metrics that sales managers use to review for compliance with top-level sales objectives.
• D: It is a measure of marketing success factors and key performance indicators to monitor customer behavior and improve sales and product development focus when these are not achieved.

サンプル問題 3： In cost accounting, how are expenses such as electricity and water called?

• A: Labor costs
• B: Variable costs
• C: Overhead costs
• D: Indirect materials costs