Salesforce Marketing Cloud Account Engagement Specialist 問題練習

Question No : 1
What is Lead Qualification?(select two)

• A.The process of determining when a prospect is ready for follow up from your sales team.
• B.An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
• C.The process of determining when a prospect is ready for follow up from your marketing team.

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正解:

Question No : 2
When is a prospect automatically removed from future email sends?

• A.Soft Bounce
• B.Hard Bounce
• C.Any Bounce
• D.None
• E.After 5 Soft Bounces

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Question No : 3
What is an ideal Click-Through Rate (CTR)?

• A.1%
• B.more than 5%
• C.more than 2%
• D.less than 1%

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Question No : 4
What are the benefits of warming up an IP address?

• A.Increase Deliverability
• B.Avoid IP Blacklisting
• C.IPs don't work well when cold
• D.Build up email reputation

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正解:

Question No : 5
What factors are involved with and determine email deliverability? (Choose 2)

• A.Sender Policy Framework (SPF)
• B.Domain Keys
• C.Sender ID
• D.Whitelist
• E.CAN-SPAM

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Question No : 6
Identify the paid search ad platforms for which Pardot has a native integration.

• A.Google AdWords
• B.Bing
• C.Yahoo
• D.All of the Above

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Question No : 7
Identify three webinar connectors for Pardot

• A.ReadyTalk, GoTo Webinar, WebEx
• B.WebEx, JoinMe, GoTo Webinar
• C.Zoho, WebEx, ReadyTalk
• D.Adobe Connect, Lync, BlueJeans

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正解:

Question No : 8
Which Salesforce custom fields will sync with Pardot?

• A.Custom Record Type fields
• B.Custom Prospect fields
• C.Custom Account fields
• D.Custom Opportunity fields

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Question No : 9
Which of the following can "unmatch" prospects?

• A.Automation Rules
• B.Dynamic Lists
• C.Segmentation Rules

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Question No : 10
What is the main difference between automation rules and segmentation rules?

• A.Segmentation rules do not run retroactively
• B.Automation rules do run retroactively
• C.Automation rules run continuously, segmentation rules run once.
• D.Neither will "unmatch" prospects

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Question No : 11
Form or Form Handler? I want to use progressive profiling to personalize my form.

• A.Form Handler
• B.Form

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正解:

Question No : 12
Completion Actions are retroactive.

• A.True
• B.False

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正解:

Question No : 13
Why is a reCAPTCHA displayed when I did not choose to display it?
A. At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
B. At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

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正解: A

Question No : 14
Form or Form Handler? I need to be able to edit and change my form directly.

• A.Form
• B.Form Handler

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正解:

Question No : 15
Form or Form Handler? I want to use progressive profiling to personalize my form.

• A.Form Handler
• B.Form

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正解: