Google Analytics 問題練習

Question No : 1
Which user characteristic may NOT be used to change keyword bids in AdWords?

• A.ad preference
• B.location
• C.device
• D.time of day

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Question No : 2
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

• A.Users who viewed your homepage
• B.Users who viewed a search result page on your website
• C.Users who returned an item they purchased
• D.Users who viewed product detail pages

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Question No : 3
Filters let you include, exclude, or modify the data you collect in a view.

• A.False
• B.True

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Question No : 4
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

• A.Data Import
• B.The Measurement Protocol
• C.Browser cookies
• D.The Networking Protocol

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Question No : 5
By default, Google Analytics can only collect behavioral data from web-connected systems.

• A.True
• B.False

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Question No : 6
To collect how many times users downloaded a product catalog, what would you set up?

• A.Event Tracking
• B.Custom Report
• C.Calculated Metrics
• D.Custom Dimension

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Question No : 7
Which campaigns require you to add manual tags to destination URLs for tracking?

• A.AdWords and email campaigns
• B.Email campaigns
• C.AdWords campaigns
• D.None of the above

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Question No : 8
Which report can compare metrics based on user acquisition date over a series of weeks?

• A.User Explorer report
• B.Users Flow report
• C.Cohort Analysis report
• D.Active Users report

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Question No : 9
Which report demonstrates how well specific parts of your website performed?

• A.Content Drilldown report
• B.Frequency and Recency report
• C.Location report
• D.Top Events report

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Question No : 10
You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

• A.False
• B.True

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Question No : 11
Which tags does Google Analytics recommend to accurately track campaigns?

• A.Source, Content, and Term
• B.Medium, Source, and Content
• C.Medium, Source, and Campaign
• D.Campaign, Content, and Term

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Question No : 12
What feature would you set up to collect company-specific data such as Member Status?

• A.Custom Dimension
• B.Custom Metric
• C.Custom Filter
• D.Event Tracking

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Question No : 13
By default, which of these are NOT Remarketing audiences that you can define?

• A.Users who played a video on your website
• B.Users who visited a specific page on your website
• C.Users who visited your physical store
• D.Users who speak a particular language

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Question No : 14
Which of these is NOT a benefit of using segments in your data analysis?

• A.You can analyze users by single or multi-session conditions
• B.You can isolate and analyze specific conversion paths using conversion segments
• C.You can compare behavior metrics for groups of users like Converters vs non Converters
• D.You can permanently modify the data in your view

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Question No : 15
Custom Dimensions can be used as which of the following?

• A.Primary dimensions in Custom Reports
• B.Secondary dimensions in Standard reports
• C.All of the above
• D.Secondary dimensions in Custom Reports

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